Designers traditionally hate text. It’s the grey stuff that gets in the way of the pictures, and there’s always too much of it. (Or, according to a satirical member of the design team at Bloomberg Businessweek, “Words: page clutter to be eliminated.”) But as an art director, I find myself Continue Reading
According to a recent study, 95 per cent of Brits will have made some sort of resolution this January, so in keeping with the trend, here at Fabric we decided to mark the new year with a brand new look for the magazine. Our readers are a canny lot, very Continue Reading
I have friend who’s about to retire. Let’s call her Madeleine. Madeleine worked part-time while she brought up three boys on her own. When the youngest headed off to uni, she took a full-time job and studied part-time for an MA. It turned into a PhD, and she embarked on Continue Reading
Whether you work in the advertising, marketing, and/or content creating industry as a client or in an agency, you’ve got to love Claire Beale’s recent article in Campaign: “It’s time for a second creative revolution” (28th July 2011). I felt like standing up and cheering. [Google: ‘Claire Beale It’s time Continue Reading
Thandie Newton may have spent her formative years in Zimbabwe and Cornwall, but she is now very much a Londoner, and a north Londoner at that. It is, she tells Fabric magazine, partly this love of the Capital which has seen her actively pursuing a theatre role here. The play Continue Reading
Standard Life’s new look MoneyPlus brings a fresh visual language to personal finance. Graphic, eye-catching and thoroughly contemporary, the magazine marries bold design with thought-provoking, helpful content. Who knew that pensions and investments could look this fashion-forward? The regular ‘Zeitgeist’ slot looks at emerging trends and how they’re going to Continue Reading
The Forward Poetry Prizes celebrated their 20th anniversary last night in the sumptuous surroundings of Somerset House. Forwardians mingled with the great and the good of the poetry publishing world. (As is often the case – the chattiest people were out on the balcony having a sneaky fag before the Continue Reading
It’s said that the average reader takes 3.9 seconds to decide whether or not to open a magazine. Despite the days, weeks or even months it may have taken to plan, write and design, a magazine’s success or failure is decided in an instant. It is tempting for clients to Continue Reading
It’s so interesting that right now, in a difficult economic climate, some brands are behaving in a very generous way. They are prepared to do things that are not just commercially motivated, but that show empathy and understanding of consumers. These brands are creating relationships by acknowledging the emotional and Continue Reading
In this grave new world we Westerners live in, it’s refreshing to come to Shanghai – a city that is vibrant, exciting and clearly growing faster than I can type. It’s incredibly international – from the fashion (big Clark Kent glasses, turned up chinos) and the cafes and shops (Costa Continue Reading
Over the past few years, there has been a quiet revolution in photography: a merging of still and moving image. Magazines have morphed into multi-channel communications; content now has to work across several platforms. Print is still powerful, but video is fast catching up. Technology has played a part, producing Continue Reading
I think I’ve finally recovered from Forward’s 25-year anniversary party last Thursday but I still can’t remember how I got home. Incredible venue – the House of St Barnabas – which is a genuine hidden gem in the heart of Soho. There’s something wonderful about sipping Prosecco in a Soho Continue Reading