Never ones to forgo a celebration in our city – or a chance to honour a true London icon – Fabric have fashioned an ode to HRH in the form of our dazzling Diamond Issue.

As captivating as the crystals that fill it, the metallic cover sets the tone for an utterly august Diamond Jubilee special. A royal bounty of parties and pageants, majestic recipes and regal accessories, homeware, hot-spots, and a generous serving of pop, it reminds us of precisely why we’re proud to be Londoners (and exactly why diamonds are a girl’s best friend, of course).

Finally, the magazine will now be available online, too – ensuring that a Fabric-fix is never too far away.

www.fabricproperty.com
https://twitter.com/#!/londonfabric

‘Nuts to you, Señor Britain…I give your tiny nuts a kicking! Our big nuts give us honour. Your weeny ones bring you shame. I cry over your little nuts!’

This crunchy nugget of concern comes from the Deli Llama – the four-legged foodie charged (by outraged amigo Ali Paca) with engineering a snacking revolution, one boring British nibble at a time. After a brief dalliance with a trolley dolly and some scotch eggs, he hot-hoofs it to Essex, ‘the source of all smelly little diablos called dry roasted peanuts’, to do away with yet another home-grown gastronomic disgrace.

If this all sounds totally bonkers, I promise it’s not! The Deli Llama is a mystical snacking guru and the face of Llama’s, a new savoury snack from Tesco’s Venture Brands, brought to life by Forward.

Taking cues from the brand’s bright, bold packaging, Forward’s digital strategy found the llama a home-from-home on a new microsite. The Llama’s quest is brought to life in the Crunch Time blog and supported by a strong social media presence (encouraging culinary converts to ‘join the herd’ on Facebook and Twitter – creating an engaging problem (‘snacks so boring they killing British peoples’) to which the ‘fantástico’ llama-shaped bites are the solution.

It’s still early days, but the compelling – if somewhat cantankerous – voice, and the vibrant, innovative platform from which the llama speaks, are proving a hit with the public and also the client – James Procter-Blain, Llama’s marketing manager, said: “Forward has created an amazing microsite for Llama’s. Not only does it showcase the range of superb flavours, but it also captures the essence and humour of our llama character. The site is bold and engaging – and just what any marketing manager wants for the launch of a new product!”

And how could it not? The eternally young at heart llama has got wit, spit, and – caramba – has he got the bit between his teeth.

¡Viva la revolución!

www.llamasnacks.com

PS Just in case you didn’t know, Llama’s is the 8th brand that we have worked on for Tesco Venture Brands. You can view the others here:

• ChokaBlok
• NutriCat
• Lathams
• Parioli
• Naturally Powered
• Halo Initiative
• Halo Protects

There are now more mobile phones in the UK than people, and amazingly over a quarter of internet usage is from mobile phones, so it felt like the right time to take north London’s leading property online. The new platform for www.fabricproperty.com is now accessible on iPhone, Blackberry, Android and Nokia phone, and is the only property and lifestyle portal to offer video tours of its most exclusive homes on mobile.

Users can access details of nearly 6,500 homes to buy in north London and almost 5,000 to rent, and use the MyFabric area to sign in, save searches, save properties and set up email alerts. It’s not just a property portal, though, features such as “Where to Live” give visitors the inside track on specific areas; the smartest streets, architectural highlights, a who’s who of the neighbourhood, as well as expert advice from local estate agents.

Contacting agents has never been easier, with a search facility that holds contact details for agents including email addresses for even more efficient communication, and there is even functionality to rate your experience with your chosen estate agent.

Finally, the site includes a blog celebrating all that’s great about living in London – log on now to discover our favourite local chocolatiers, just in time for an Easter choc fest. Please link to http://blog.fabricproperty.com/