According to a recent study, 95 per cent of Brits will have made some sort of resolution this January, so in keeping with the trend, here at Fabric we decided to mark the new year with a brand new look for the magazine. Our readers are a canny lot, very in touch with modern culture, and we felt the visual language of the magazine should reflect this. We wanted a magazine that would sit proudly on the coffee tables of our affluent readers, with a look that was bold and distinctive.
Our chosen new logo gives the cover a cleaner look and frames the cover subject. Inside the magazine we have made greater use of white space, combined with tall, condensed typography, which means that our editorial pages stand out better against the ad pages.
To mark our launch issue out as different, we chose to use a stunning non-celebrity image on the cover, and combined the new look with a special New Year, New You editorial supplement designed to inspire readers to make this their best year yet. Initial reaction from readers has been very positive – here’s to our best year yet.